Brand Architecture

UNCHAINED (Main Brand)

Unchained is the core brand, a premium streetwear label shaped by the intersection of fashion and crypto culture.

It reflects the essence of our ecosystem: design, story, and independence. Unchained operates as a modern fashion house, creating limited drops with strong creative direction and narrative depth. Each release is designed with purpose, connecting craftsmanship, culture, and the mindset of digital-native generations.

Every collection explores a theme or philosophy, turning streetwear into a form of expression for people who live and build in the digital age.

Unchained stands at the center of everything we create. The brand, the identity, and the foundation of our ecosystem.

UNCHAINED STUDIO (Sub-Brand)

Unchained Studio is the production house of Unchained. The division responsible for crafting every piece released under the brand.

It serves as the creative and manufacturing arm that transforms concepts into finished products, ensuring each item reflects the same level of design precision and storytelling found in the main label.

Beyond Unchained’s own collections, the Studio also collaborates with external brands, creators, and communities that share the same values of creativity and independence. Through these partnerships, Unchained Studio extends the brand’s philosophy into a broader cultural landscape.

The Studio applies the same quality and design philosophy that define Unchained, ensuring every collaboration carries authenticity and depth.

Every project the Studio touches becomes part of the wider Unchained ecosystem, indirectly strengthening the brand’s network and narrative.

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While Unchained defines the brand’s vision and culture, Unchained Studio brings that vision to life through creation and execution.